Different Industries That Rely On Salesforce Services

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It has become the need of the hour for businesses to consider going digital. Every company has to take a digital move to stay competitive and meet customer expectations. To meet customers’ needs, it is important for companies to always stay on top of the mind of customers. And to do that, companies need the assistance of Salesforce services to gain the power and capabilities of a CRM. 

Salesforce has proved to be the most efficient CRM, irrespective of your business size and the industry vertical you work in. Salesforce helps businesses to boost scalability, productivity, flexibility, and work efficiency by simplifying and automating operations while managing customer data in a single platform. 

Every company, whether it is for Salesforce for professional services, the financial sector, or the manufacturing industry, wants to get the ease of managing diverse data from a single platform while providing access to different departments. Salesforce helps them with the same, thus making it the CRM that works well for different industry verticals

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In this article, we’ll cover different industry verticals for which Salesforce can be very helpful and can boost efficiency and productivity. 

  1. Healthcare and Life Sciences

Implementing Salesforce in the healthcare sector has led to redefining the doctor-patient relationship and helped healthcare centers focus on personalized treatment. Using Salesforce has also helped the industry bring in many medical innovations that can improve treatment and care delivery in many ways.  

Using CRM to manage data and track patient treatment has helped healthcare professionals to work on creating one-to-one patient journeys, tracking it all through a single platform. 

Salesforce has provided a great CRM for the healthcare sector in many ways. Here’s what Salesforce helps to deliver: 

 

  • Better patient experience: Salesforce helps to manage every data, whether it is about patients, prescriptions, physicians, or medical trials, enabling the staff to access it centrally. The staff doesn’t have to look into the data through siloed systems and devote more time to improving patient delivery. 

  • Improve patient engagement: With Salesforce, healthcare institutions can focus on conducting real-time patient coordination, giving patients a platform to connect to the HCPs easily. 

  • Improve patient feedback system: The only way to improve services is by getting customer reviews and feedback. Salesforce helps track patient feedback and engagement, thus gaining valuable insights on any improvement needed.

  1. Financial Services

It’s no news that Salesforce has proven to be an amazing CRM for bringing digital transformation to the financial services industry. It has helped agents access customer insights and improve decision-making that could help bring customers to the business's center.  

We’ve covered some ways in which Salesforce professional services have been actively used to improve business for the financial services sector:

  • Enhanced security features: Being the most secure CRM, Salesforce is highly used in the financial sector, where a lot of data has been saved related to sensitive financial accounts of customers. Salesforce offers advanced configurations to ensure better security of sensitive customer details. 

  • Improve asset and wealth management: Salesforce helps agents in the financial services sector to ensure trust and transparency, thus enabling a better view of clients and networks. It supports tools through which agents can easily manage wealth and asset records while improving customer engagement across different channels. 

  1. Retail

The next industry in which Salesforce is highly used is the retail sector. Salesforce has become a common solution to the general issues that online businesses face. As a reliable and intelligent platform, Salesforce helps connect different aspects of a retail business, enabling the team to manage orders easily while delivering an omnichannel experience to customers.  

There are many features of Salesforce that help retail businesses to improve their profits and efficiency.

  • Access AI for decision-making: Retail businesses are now using the AI capabilities of Salesforce to track insights and stay ahead of their competitors. It helps to analyze market trends and make decisions accordingly to bring more profits. 

  • Create effective campaigns: Retailers need to give enough time and attention to marketing campaigns. Salesforce can help them to plan intuitive and personalized marketing campaigns to improve lead generation and bring in more customers. 

  • Segment your customers: To plan effective marketing, it is important to segment your customers and run relatable campaigns for each segment. That’s where Salesforce can be of great help.

  1. Education

Salesforce has enabled education institutions to keep the staff, students, administration, and alumni connected through a single platform. It helps provides the staff members with a complete 360-degree view of each student, enabling them to track courses and performance within a single view. 

Let’s have a look at ways through which Salesforce is bringing a remarkable change in the education sector:

  • Learning process automation: E-learning is receiving more and more popularity these days. Salesforce helps education institutions with capabilities through which the staff can attend to and manage customers through a single platform. It provides dashboards to view student activities and growth easily. 

  • Teachers management: Not only students but also Salesforce educational institutions manage data related to teachers. It provides a single dashboard to manage teachers’ responsibilities, courses, and other information. 

  • Parents portal: With Salesforce, institutions can also get a parent portal through which the parents and students can access the details regarding their ward’s growth, performance, and area of improvement. 

  1. Consumer Goods

It has become a great deal for the consumer goods industry to use Salesforce for bringing data on a connected platform. It helps teams to manage customer data, plan business strategies, and improve customer engagement to win loyalty over time. 

We’ve listed out a few ways Salesforce has been actively used in the consumer goods industry and brought a lot of benefits:

  • Deliver personalized experience: Customers these days always expect to get understood, and Salesforce makes that possible. It helps companies to analyze customer interests and preferences and gives them suggestions they would like. 

  • Unify the data: A consumer goods company would have a large value chain, and managing the data through it can be difficult. That’s where Salesforce helps to connect the data from different sources and provides easy access to teams. 

  • Improve connections: With Salesforce, consumer goods firms can work on enabling connected commerce by collaborating with retailers, distributors, and manufacturers through a single platform.

  1. Manufacturing

Manufacturing companies have a lot to manage, from planning to production, packaging, and delivery. Managing data across all aspects can be difficult, and that's where Salesforce service providers can prove to be of great help. 

It has many features like AI capabilities, automation, CPQ, and customized dashboards to track and manage every aspect of the manufacturing business. 

Let’s have a look at some features offered by Salesforce for manufacturing companies:

  • Identify quality leads: Salesforce helps manufacturing firms to identify quality leads and prioritize works so more attention can be given to important leads. 

  • Improve customer experience: With Salesforce, manufacturing companies these days are able to analyze what customers expect and work on delivering the same experience. 

Boost Businesses with Salesforce Service Providers

It doesn't matter what industry vertical you work for; Salesforce is actively proving to be a great CRM for every business. We've illustrated the top industry sectors using Salesforce here, but that's not all. There are even more industries that are making the most of Salesforce.  

Get access to the amazing Salesforce capabilities. Contact experts at 360 Degree Cloud and learn how Salesforce can serve your business, irrespective of the industry you’re working for. 



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