Why ECommerce Businesses Should Consider Salesforce App Development

A recent study showed that in 2020, global eCommerce sales amounted to USD 3.53 trillion. This number is only projected to grow as more businesses move their operations online in the coming years. If you're running an eCommerce business, it's essential to have a robust, reliable platform that can handle all your needs. That's where Salesforce app development can be a great help to boost an eCommerce business.

ECommerce businesses have a lot to consider regarding their online presence. They must ensure their website is designed well, their products are displayed prominently, and their checkout process is smooth and easy. But one thing they might not have considered is whether or not to develop a custom Salesforce app.

Salesforce Application Development for ECommerce

Salesforce helps businesses manage their sales, marketing, and customer service efforts. And while it's true that not all businesses need a CRM, there are some definite advantages to Salesforce development, especially for eCommerce businesses.

Let's take a look at some of the reasons why you should consider developing a custom Salesforce app for your business.

1. Keep track of your customers

One of the main advantages of using Salesforce for your eCommerce business is that it allows you to keep track of your customers in one central location.

You can see their purchase history, what kind of interactions they've had with your customer service team, and even get a 360-degree view of their interactions with your company. This information can be incredibly valuable when deciding on marketing campaigns and product development.

2. Automate repetitive tasks

Another big advantage of using Salesforce is that it can help you automate repetitive tasks. For example, suppose you're constantly emailing customers who abandon shopping carts. In that case, you can set up an automated email campaign in Salesforce so that those emails go out automatically.

This can free up a lot of time for you and your employees to focus on more important tasks.

3. Integrate with other systems easily

Salesforce also offers easy integration with several other systems, which can be very helpful for ECommerce businesses.

For example, if you use accounting software like QuickBooks or Xero, you can easily integrate those systems with Salesforce so that all your data is in one place. This can make it much easier to keep track of your finances and decide where to allocate your resources.

Get Started with Salesforce Application Development for your ECommerce Business

Developing a custom Salesforce app can be a big decision for any business. Still, it's essential for eCommerce businesses to carefully weigh the pros and cons before making a decision. However, using Salesforce has some definite advantages, especially regarding keeping track of customers, automating repetitive tasks, and integrating with other systems.

If you're considering developing a custom app for your business, keep these advantages in mind and contact 360 Degree Cloud to get in touch with experts.