How Salesforce Consulting Can Help A Small Business Benefit from Communities?

 

With automated service interaction becoming the norm, feeling connected is becoming more and more evident. Employees, as well as the customers, always look for real, human interactions. It’s the key to maintaining and allowing teams, sales, and executive leadership to thrive and building a loyal customer base. This is where Salesforce consulting services can be of great help.

With Salesforce consulting, you can have the access to Salesforce Communities, which exist to propel connections that will greatly impact the growth of your business for the better. Whether you look to drive the bottom line, increase customer satisfaction and outreach, or aim at boosting internal morale, Communities is the comprehensive solution for you with seamless integration to their data. Through Salesforce Communities, business leaders come together to share their experiences about how they manage a team in a crisis, and the necessary steps they take to stabilize a business. This is something small businesses need to know to achieve their growth. 

With this in mind, we have listed some reasons that make it important to hire a Salesforce consultant to implement Salesforce Communities for small businesses.

1. Staying connected- anytime, anywhere

Collaboration and connection are the major attributes that lead to success, and Salesforce communities provide a robust platform to forge new connections and grow existing ones with the help of seamless integration.

Irrespective of the geographical differences, users can easily connect, collaborate, and close deals in the here-and-now. Sharing files and knowledge is effortless, and greatly improving employee efficiency. Customer concerns and tickets can be resolved quicker than ever, by providing interactive spaces in which they can connect with one another and track their cases.

2. Building lifelong relationships

Networking is a great tool to achieve business growth, especially for small business owners, who can use it as a way to create relationships with leaders and prospects in similar fields. But the recent social distancing measures have brought us to a scenario where we must use contactless forms of communication. Salesforce Communities are a great way to improve a business's ability to find new customers, partners, and work on their growth. The relationships that you maintain with your customer is a factor that could determine your company’s performance. And just like any other relationship, its level of success will depend on how well both the parties know one another. Community events can help users connect virtually, allowing them to find their tribe.

3. Developing skills

Managing a small business is no small feat. Small business owners frequently handle the marketing, sales, accounting, training, customer service, purchasing, and product development parts of the business, all by themselves. So there’s always plenty of work to be done. For the continuous growth of your business, you should constantly adapt and develop your skills according to the changing trends. Fortunately, communities can offer diverse networks full of people, like vendors and partners with varied skills and experiences. 

4. Customizing the experience to suit user needs

Salesforce communities are highly customizable. Using the Experience Builder tool, you can adjust interactions with the shared access, and the theme of the portal to match your company’s branding. Customization includes the ability to customize recommendations. This can drive engagement within your community, encouraging members to find training videos and knowledge articles. You can easily customize access given to each user within the community.

Using Communities as a Ladder to Business Growth

Being a small business owner is like wearing many hats. There is always too much to do and relying on a small team can make it difficult to achieve it all. Every day is a challenge, but with these challenges comes opportunity. Whether you aim at improving your sales, increasing customer satisfaction, or employee connectedness, Salesforce communities offer you the space you need for accomplishing all of your business goals. Reach out to our Salesforce implementation services to know more about implementing and making the most of Salesforce Communities.